Noticias Xbox

Eis um par de noticias relativas à Xbox One.

promoxbox

Não se admirem se subitamente no Youtube começarem a ver bastantes vezes videos com trechos de jogos Xbox One e com menções verbais à mesma consola.

Os rumores de que a Microsoft pretendia pagar a pessoas do Youtube com influência (pessoas cujos vídeos possuem milhares de visualizações) para promover a Xbox One confirmou-se quando uma dessas personalidades influentes no Youtube recebeu o e-mail de cima que decidiu partilhar.

A oferta não é enviada directamente pela Microsoft, mas por intermédio do popular canal Youtube Machimina.

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Este tipo de publicidade, é certamente algo barato… Falta agora ver a adesão.

Numa outra nota, Phil Spencer concordou via Twitter que os tempos de instalação dos jogos Xbox One são exagerados.

 

Será assim de esperar que a Microsoft siga o exemplo da Sony, e optimize melhor os seus jogos, permitindo que os mesmos sejam jogáveis mais cedo.

Nota de última hora: De acordo com alguns utilizadores do Neogaf a promoção da Xbox no Youtube, tal como a Microsoft pretende, pode colocar em maus lençóis quem aderir à mesma. O motivo é a legislação publicitária Americana que obriga a que sempre que há publicidade paga nos media sociais ou proferida por celebridades, a mesma terá de ser claramente indicada. Desconheço os contornos exactos da situação, pelo que deixando-vos apenas com o texto (em Inglês), por detrás da polémica e que me parece realmente obrigar a que essa declaração esteja presente.

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The FTC recently amended its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Guides”), which address endorsements by  onsumers, experts, organizations, and celebrities in advertising. The amendments, which took effect on December 1, 2009, clarify – among other things – how the Guides apply in the context of social and other “new media”. The amendments to the Guides add examples to illustrate how the longstanding requirements that “material connections”  (e.g, compensation arrangements) between advertisers and consumer endorsers must be disclosed. Under the Guides, a material connection is one that consumers generally would not expect and that may affect the credibility or weight of the endorsement.
In determining whether a disclosure is required, the threshold issue is whether an endorsement was made. If a blogger was paid to blog about the marketer’s product,  he blogger’s favorable blog posts concerning the product will likely be considered an endorsement under the Guides.”

FTC Endorsement Guidelines Section 255.5 Example 7

Example 7: A college student who has earned a reputation as a video game expert maintains a personal weblog or “blog” where he posts entries about his gaming experiences. Readers of his blog frequently seek his opinions about video game hardware and software. As it has done in the past, the manufacturer of a newly released video game system sends the student a free copy of the system and asks him to write about it on his blog. He tests the new gaming system and writes a favorable review. Because his review is disseminated via a form of consumer-generated media in which his relationship to the advertiser is not inherently obvious, readers are unlikely to know that he has received the video game system free of charge in exchange for his review of the product, and given the value of the video game system, this fact likely would materially affect the credibility they attach to his endorsement. Accordingly, the blogger should clearly and conspicuously disclose that he received the gaming system free of charge. The manufacturer should advise him at the time it provides the gaming system that this connection should be disclosed, and it should have procedures in place to try to monitor his postings for compliance.

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